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    Penny or internationally Penny Market (in Austria Penny Markt) is a discount supermarket chain based in Germany, which operates 3,550 stores. Leibbrand Gruppe founded the market in 1973; since 1989 it has been fully owned by the Rewe Group.

    The discount supermarkets are presents in the European Union with over 3,000 points of sale and in Italy 357 points of sale distributed in 17 regions (served by seven distribution centers).

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