The operational scenario of the Retail is undergoing a strong change and the underlying reason is linked to various factors to which the recent pandemic and the consequent lockdown period have been added, which have contributed to accelerating a trend already underway for several years.
In a context where everything is changeable and the demand for products is fluctuating between unexpected peaks and sudden drops, it is important to be able to understand the trends impacting sales in the short and medium term in order to achieve quick operational and decision-making choices. But from what bases do you start your reasoning?
AKC and CCH Tagetik, have developed a new Predictive Analysis module to process sales projections based on collection data and the impact of certain hypotheses and events.
Thanks to the precious collaboration with Unicoop Firenze, it was possible to define the forecast model and the calculation algorithm by setting all the logics necessary to meet the needs of the world of Retail.