Zero-Based Budgeting: with the Covid-19 emergency is it time to re-evaluate it?

The Covid-19 is a trend booster just like the digital revolution or the general changes in the way we do business.This change evokes the way of rethinking one’s activities and Zero-Based Budgeting is back in vogue due to the fact that it requires a continuous and radical rethinking in relation to the acquisition and allocation of resources in the company activities, avoiding to proceed in continuity with a historical experience now far from the new context in which the company moves.

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